Latesha Byrd
PERSONAL BRAND IDENTITY • WEBSITE DESIGN
Getting personal.
Latesha Byrd's personal brand was designed to reflect the same creative yet strategic balance she brings to her work. Drawing inspiration from her thoughtfully curated home, editorial style, and advocacy for sustainable careers, the identity creates a cohesive foundation that feels authentic at every turn.
Make your mark.
The visual identity blends timeless editorial influences with subtle nods to classic Black media and sitcom culture, creating a mark that feels both familiar and distinctive. A custom wordmark and supporting brand elements, such as the zebra print she let me push as a brand pattern, bring warmth, creativity, and individuality to a brand that intentionally sits just outside the boundaries of traditional corporate consulting.
Crafting a multi-hyphenate landing.
The website was crafted to support every side of Latesha's evolving business – from speaking engagements and HR consulting to content creation and future brand partnerships. Rather than separating these pursuits, the experience positions them as complementary pieces of one cohesive personal brand, making it easy for visitors to explore her expertise.
Like what you see?
If you're looking for a strategic creative partner to shape your brand, website, or product experience, let's make something people won't forget.