For those who already have a logo and brand presence, but feel like something isn’t fully clicking.

Brand Alignment focuses on refining and clarifying what already exists. This engagement typically includes brand strategy refinement, positioning clarity, messaging and tone alignment, and visual direction updates such as color, typography, design elements, and usage guidance. The goal is to create cohesion and confidence so your brand feels intentional and easier to use moving forward.

This service does not include naming or a full logo redesign and is best suited for improving, rather than rebuilding, an existing brand.

INVESTMENT: $1,500+

TIMELINE: ~2 weeks

For those who have a name and a clear direction, but need a visual identity that brings it all together.

Brand Identity centers on designing a cohesive visual system that reflects your brand’s strategy and personality. This engagement typically includes logo design, typography, color systems, and supporting brand elements, along with guidance on how the identity should show up across key touchpoints. The result is a brand that feels established, recognizable, and ready to be used consistently.

This service does not include naming or deep brand strategy work, and is ideal when the foundation is already in place.

INVESTMENT: $3,000+

TIMELINE:

For those starting something new and wanting to build with clarity from the very beginning.

Brand Creation is a full, from-scratch engagement that combines naming, brand strategy, and visual identity design. This work typically includes defining your brand’s positioning, voice, and story, exploring and selecting a name, and creating a complete visual identity system. It’s designed to give your business a strong, intentional foundation (so you’re not revisiting these decisions later).

This service is best suited for new ventures and early-stage brands, and is not offered as a quick or one-off engagement.

INVESTMENT: $5,500+

TIMELINE: ~5–6 weeks