Streicher Standard
SHOPIFY WEBSITE DESIGN • UX/UI DESIGN
Turning One Product Into a Full Brand Story
With a single subscription product at the center of the business, the homepage needed to feel substantial without becoming repetitive. I transformed the experience into an editorial brand story that introduces the sisters, communicates their combined beauty expertise, and positions the Beauty Box as a thoughtfully curated membership rather than simply another subscription.
The new homepage uses layered photography, playful brand elements, concise storytelling, and strategically placed calls to action to build interest while guiding visitors toward membership.
Bringing Personality Into the Story
The Philosophy page created space to move beyond product and conversion, using a nostalgic VHS-inspired video treatment to bring the sisters’ relationship and personalities to life. Paired with the story behind their combined expertise, the page gives visitors a more personal understanding of who Jenn and Ashley are—and why their perspective defines the Streicher Standard.
Designing the Beauty Box to Convert
The original Beauty Box experience left key membership details spread across the site, making it harder for customers to understand the offer and confidently subscribe. I rebuilt the product page as a comprehensive conversion-focused landing page, bringing the purchase experience, membership benefits, delivery details, expert curation, past boxes, FAQs, and subscription information into one clear journey.
The result is a product page that answers questions, communicates value, and allows customers to move from discovery to membership without navigating through unnecessary steps.
More Than Vanity Metrics
Increased new Beauty Box memberships by 32% over the next 60 days.
Like what you see?
If you're looking for a strategic creative partner to shape your brand, website, or product experience, let's make something people won't forget.