Widetooth
BRAND IDENTITY • SHOPIFY WEB DESIGN
Building a distinctive brand for a new generation of premium hair tools.
Widetooth is a premium hair accessories brand centered around thoughtfully designed combs, clips, and everyday styling tools. The goal was to create a visual identity that felt equal parts editorial, playful, and elevated.
The project included a complete brand identity system, logo suite, color palette, typography, packaging direction, and a custom Shopify storefront designed to support the brand's product launch. Every touchpoint was created to establish a cohesive foundation that could grow alongside future product collections.
The Widetooth wordmark balances elegance with personality through a custom logotype that pairs refined typography with a playful flourish inspired by a strand of hair. The result is a logo that feels fashion-forward while remaining approachable, reflecting the brand's blend of beauty, utility, and modern design.
The project included a complete brand identity system, logo suite, color palette, typography, packaging direction, and a custom Shopify storefront designed to support the brand's product launch.
Really sell it.
From the homepage through product detail pages, every screen was designed with launch in mind, providing a scalable foundation for future collections, storytelling, and e-commerce growth, even before the first products officially reach market.
Like what you see?
If you're looking for a strategic creative partner to shape your brand, website, or product experience, let's make something people won't forget.