I designed Plotted as a comprehensive brand identity and e-commerce experience targeting millennial and Gen Z urban gardeners. The Shopify store I developed features a carefully curated collection of garden tools, seeds, and educational resources, creating an intuitive and engaging platform for community-driven gardening.

By integrating advanced marketing technologies like Klaviyo and Yotpo, I built a dynamic marketplace that goes beyond traditional e-commerce. The design emphasizes a bright, enchanting visual language that connects users and transforms the often solitary experience of gardening into a collaborative, inspirational journey.