Created an ethical fashion brand identity for Somerset, and LA-based clothing line focused on minimal essentials.
Inspired by Somerset, England, we curated a mood that felt like a soft summer, and allowed a lot of the light neutrals that will be used in the sustainable clothing line’s capsule to be included here. The mood includes a champagne gold accent, for stand out use in print materials.
The logo exploration process resulted in not only a primary logo – but an alternate mark to be used as the cornerstone sweatshirt design.
brand identity design, product (e-commerce) design