Created identity and research for a platform that enables seniors to successfully obtain life insurance, no matter their current age or medical conditions. Completed wireframes for full site and initial app explorations as well as designed multiple landing page headers to engage stakeholders and future users.
User Experience Research, Brand Identity Design, Brand Strategy, User Experience Design, User Interface Design
Seniority was preparing to enter a very traditional market and wanted to take a more modern approach by implementing high-level design and deep research. It is necessary to dive deep into usability for this type of target audience.
A fresh brand that appeals to modern start-up investors, while being clear and functional for non-tech savvy and elderly users or their families