Lindsey Created
SUSTAINABLE LIVING & CONSCIOUS DESIGN
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Seniority
  -    -    -    -  Seniority

THE OBJECTIVE

Create a platform that enables seniors to successfully obtain life insurance, no matter their current age or medical conditions.

 

THE SOLUTION

A fresh brand that appeals to modern start-up investors, while being clear and functional for non-tech savvy and elderly users or their families


For this User Experience / User Interface design project, the following tasks were completed:

  • Created update to logo design that better fit the new direction of the platform
  • Created multiple style tiles to lock down design elements
  • Researched technology use among seniors
  • Completed wireframes for full site and initial app explorations
  • Designed multiple landing page headers to engage stakeholders and future users