This plant-based brand identity was created for an amazing couple serving up plant-based recipes based on Dr. Sebi’s nutritional guide.
The brand’s overall mood was inspired by a calming blend of fruits and veggies with both bright and neutral tones. The logo was based on a custom cutting board they’d previously had designed, updating the typefaces and using it as the inspiration for the sub marks. We also worked to create an alternate logo in the shape of a heart using the primary logo typefaces.
The website was built on Squarespace and included an e-commerce factor for the brand’s e-book and future branded apparel. With cover and book already designed prior to the project, we worked together to create a stand-out mockup that brought this main product image to life.
brand identity, squarespace (e-commerce) website design