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Hook

Category:

Branding

Hook

A new local restaurant brand identity aimed at those with a love for the traditional markets, with a fresh twist.

Hook focuses on local and seasonal seafood from fishermen and purveyors who care as much about the health of our oceans as much as they do. Our goal for this restaurant brand identity design was to display something classic, yet fresh with their new logo. The modern wordmark is a play on the brand’s name, forming hooks with the letters, and the optional vintage fish illustration provides a vintage element. We paired this new logo with an ocean inspired color palette.