Completed several weeks of user experience research and worked with the team’s iOS developers on a steady rollout of updated experience and interface changes over the next few months. These included the updated visual identity paired with illustrations – for a primarily teenage user base.
User Experience Research, Brand Identity Design, Brand Strategy, User Experience Design, User Interface Design, Social Media Design
Homework Answers (formerly Toot) was in the process of redefining its identity as well as features. Completing the updated brand identity, backed by user research, as well as updating design was key and a major focus of current investors.
The app had an existing user base, so we were able to poll both users and tutors (employees of the app).
An updated brand identity that speaks to the core target audience and could be carried throughout the app’s user interface, with an easy-to-use flow that creates long-term users and increased subscriptions.