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Homework Answers
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Completed several weeks of user experience research and worked with the team’s iOS developers on a steady rollout of updated experience and interface changes over the next few months. These included the updated visual identity paired with illustrations – for a primarily teenage user base.




My Role:

User Experience Research, Brand Identity Design, Brand Strategy, User Experience Design, User Interface Design, Social Media Design




Due to a lack of users converting to subscriptions after a free trial period, Homework Answers (formerly Toot) found itself in the process of redefining its identity as well as features. Completing the updated brand identity, backed by user research, as well as updating design was key and a major focus of current investors.


The Process / Approach

After completing the re-brand, I followed the Human Centered Design process by first conducting user research. After synthesizing inspiring insights from surveys and Google Hangout user interviews, I defined the current problem and jumped right into the ideation phase. From sketches all the way into fidelity prototypes, I gradually worked with the PM and developer to introduce features and created the next version of the application.


Project Goals:

  1. Complete new identity and iconography
  2. Conduct research and discover user pain points
  3. Create updated user experience flow + introduce new feature options
  4. Create a new user interface to match updated branding

Research Methods:

  • Market Research Analysis
  • Competitor Research
  • Customer Personas
  • Customer Journey
  • Information Architecture
  • Prototype Testing

The app had an existing user base, so we were able to poll both users and tutors (employees of the app).



Core Customer Needs:

  • Quick-start solutions (no long sign-up process before use)
  • An opportunity for instruction from tutors (not just answers)
  • Affordable solutions for students


The Result:

An updated brand identity that speaks to the core target audience and could be carried throughout the app’s user interface, with an easy-to-use flow that creates long-term users and increased subscriptions.