Created user experience backed identity and interface for a women-led platform that uses new tech to make investing in cryptocurrency easy for all.
User Experience Research, Brand Identity Design, Brand Strategy, User Experience Design, User Interface Design
Hashing & Co. was pitching itself to investors in a heavily saturated and trendy cryptocurrency market. To stand out from the crowd, it required a unique brand identity. Also, the platform needed to speak to female users without completely alienating potential male users.
Without an established presence yet, we weren’t able to recruit existing Hashing users, so reached out to 13 users on other platforms to gain in-depth insights on their needs, motivations, and frustrations to help shape the platform solution.
By creating a unique brand sensitive to target audience needs, Hashing & Co. instantly attracted initial stage investors.