Summary:

Created user experience backed identity and interface for a women-led platform that uses new tech to make investing in cryptocurrency easy for all.

My Role:

User Experience Research, Brand Identity Design, Brand Strategy, User Experience Design, User Interface Design

Problem Statement:

According to reports, the cryptocurrency market is expected to reach USD 1.40 billion by 2024. However, despite high interest, women lack access and opportunity in this industry on both investment and career levels. I was interested in creating a web-based (desktop) digital product with matching native application.

Project Goals:

1. Position branding to become an established brand in the cryptocurrency market
2. Attract large investors for next round
3. Uncomplicate the cryptocurrency experience; make the platform beginner-friendly

Research Methods:

• Market Research Analysis
• Customer Personas
• Customer Journey
• Information Architecture
• Feature Prioritization
• Prototype Testing

Core Customer Needs:

• Easy to understand platform
• Learning opportunities
• Female-based guidance and advisement

The Result:

Hashing is now set to begin the process of creating both a web and iOS based version of the online course offerings. This project was an example of how ideas and features are created and validated.

This project was concepted and completed for the Udacity UX Nanodegree course.