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1A Nutrition
  -    -    -  1A Nutrition

THE OBJECTIVE

Create a unique identity and brand experience for a nutraceutical supplements company. 1A creates food and cannabis-based supplements for a target audience of 30-60-year-old, open-minded health enthusiasts.

THE JOURNEY

To begin the brand journey, we created a logo that is more sophisticated, yet organic than competing brands – which were all heavily generic and sterile. We accompanied this with a color palette that can be used to touch both male and female target audiences.
Minimal + Modern Package Design
The package design features a minimal front with a modern design – intriguing in-store shoppers and capturing their attention enough for them to pick it up and turn it to the back where all key information resides.

THE RESULTS

A fresh new identity and designs that are ready for production and will launch 1A into its own realm in its market.