Lacuna is a group of professional business consultants focused on bringing diversity to startups.
2. BRAND STRATEGY
3. BRAND IDENTITY DESIGN
4. BRAND COLLATERAL DESIGN
Lacuna is a word that means “an unfilled space or interval”, so it became the perfect name for a company that champions diversity and calls out a lack of it in the startup space. After naming, we followed through with a solid brand strategy that highlights their collective expertise, and an identity that highlights their fun personalities.