THE OVERVIEW

Lacuna is a group of professional business consultants focused on bringing diversity to startups.

THE STAGES

1. NAMING

2. BRAND STRATEGY

3. BRAND IDENTITY DESIGN

4. BRAND COLLATERAL DESIGN

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THE SOLUTION

Lacuna is a word that means “an unfilled space or interval”, so it became the perfect name for a company that champions diversity and calls out a lack of it in the startup space. After naming, we followed through with a solid brand strategy that highlights their collective expertise, and an identity that highlights their fun personalities.

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