#LINDSEYCREATED: Outing Cloth Brand Identity

I know it’s been a while since I checked in with some new branding – so I figured I’d quickly share a really cool brand identity project. I was contacted by an amazing client who is a marketer by day, and a fashion student by night. She was ready to invest in creating an identity for her upcoming fashion brand. She has an eye for modern, avant-garde design and some of the brands she’s inspired by are ones I love – so it was a great collaboration.

Outing Cloth is: Dependable, Kind, Minimalist, Classic, Contemporary, Environmentally-Friendly, Essential, Geometric, Simple, and Feminine

We meshed really well and got the mood board right on the first attempt. It’s inspired by classic, avant-garde designers and modern fashion.