#LINDSEYCREATED : HYFWF Brand Identity

Not only do my clients learn a lot about design during our time working together, but sometimes, I get to learn a lot of awesome things too. This was especially true when it came to Jill and her brand Heal Your Face With Food. Jill learned how healthy eating and a lifestyle change can be a natural acne remedy and has a passion for sharing that knowledge with others.

To kick this project off, I worked on two options for brand mood and colors. The chosen option is vibrant and based on colors found in fruits and veggies!

We then locked down some brand font selections and moved onto the logo design. When it comes to elongated brand names, and even sometimes those that aren’t, I like to create various versions of the logo design. The alternate version is usually a more condensed version in the form of a mark or a stamp. Here’s the final logo/stamp combination for this project:

I absolutely loved creating a sketch illustration for this logo that gave it the “natural” feel. Plus, a lemon is something that Jill recommends for facial treatments!

— Lindsey